Who We Are
In April 2009, Highlands Publications, Inc. purchased a struggling digital signage company that didn’t have many locations and even fewer advertisers. Highlands Publications already had a very successful publishing business so the decision to purchase this emerging media company (with little or no revenue) seemed well, odd. We entered this endeavor not because we could see the future. We did this because we could see that digital place based advertising and digital signage had the opportunity to change how companies engage consumers.
Highlands Publications, Inc. formed Highlands Digital Media (HDM) and the odyssey, err growth process began in earnest. The first host location we landed was a true Birmingham original, Bob Sykes BBQ in Bessemer – you know 54 years, 3 generations, 1 recipe. Van Sykes saw the technology and the opportunity and loved it. He has been one of our biggest supporters ever since. But don’t take our word for it, see what Van himself has to say by clicking here.
The growth of our advertising network, HDMTV, has been phenomenal. We currently have more than 63 screens across Alabama/Tennessee in places like Moe’s Southwestern Grill, Firehouse Subs, Izzo’s Illegal Burrito, UAB Medical West, and every one of the AFC Urgent Care Centers. We have aggressive growth plans for HDMTV to become the premier Engagement Out of Home (EOOH) TV offering in the Southeast. It is sure to be a FUN ride.
- Van Sykes, Owner