How It Works

HDMTV – Engaging Out of Home TV

Today’s consumer is very active, with more ways to shop and make purchasing decisions than ever before. Marketers are looking for unique ways to message to consumers because people are constantly on the go and this mobility is fueling an explosion in digital signage and digital place-based advertising. What started as a niche medium about 10 years ago is now one of the fastest growing media formats in the U.S.

HDMTV is a Digital Place-Based Advertising network, which is also known as Digital Out-of-Home or digital signage advertising. We prefer EOOH or Engaging Out-of-Home TV. Why? Because HDMTV delivers powerful and dynamic advertising messages that engage consumers much closer to where they work, shop, dine, exercise, and go about their other daily activities.

HDMTV provides programming that is designed to engage and entertain our viewers:

• Sports:  Southeastern Conference Digital Network programming to include game highlights, previews, special features, and stories of success.  We also deploy sports news feeds that are updated hourly.
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• News:  Get updated and relevant Business, Health, International and Entertainment news from HDMTV.
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• Weather: Each HDMTV features a local 4-day weather forecast.
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• Lifestyle segments: Original and topical segments that are designed to inspire and enhance your life.  These segments cover topics like cooking and health.

From the 2010 Arbitron Digital Place-Based Advertising Study:

• 47% of digital place-based advertising viewers could recall seeing an advertisement on the screen.

• 19% of those who saw an ad made an UNPLANNED purchase after seeing an item featured on screen.

Viewers aren’t just exposed; they are engaged.

HDMTV displays are strategically located in public venues which are comprised of medical waiting rooms/offices, health clubs, retail, and casual dining. The average time a consumer spends in front of a HDMTV display is close to 45 minutes. That means that advertisers can communicate with a potential customer 6-7 times. HDMTV also enable advertisers to replace impressions lost to DVRs and pop-up blockers – they don’t exist on our network.

So whether you are looking to build your company’s brand identity or reach customers to influence a purchasing decision, we can help. At HDMTV, we believe that digital signage and digital place-based advertising is THE FUTURE of messaging to consumers. To learn more about how we can help your business, contact us.

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